Bridge Services

About Vortex Centrum Limited

Vortex Centrum Limited was a new media company before the term was invented and published on-line journals and information services from 1999.

Vortex Centrum Limited publishes business orientated websites - and a growing list of sites for the consumer market.

Bridging the gap between our B2B and C2C markets, our B2C division focusses on ease of communication between our Business Clients and our Consumer users. We call them Bridge Services.

The concept is simple: your business sells to other businesses and to consumers.

Those other businesses and consumers need information about your products: that's what your own website, brochures, advertising and PR do for you.

And we can carry those advertising and PR channels for you with our B2B and B2C information services.

However, when you advertise on TV, on a cinema screen, in a magazine or newspaper, that information is one way.

How much better for you if your broadcast or print advertising campaigns could be measured? What if you could find out who sees them - and more importantly responds to them.

That's where our innovative Bridge services come in. We provide ways for you to measure the effectiveness of print and broadcast campaigns, and to build accurate demographic data that cross-matches with the demographics of the media and the demographics of your product.

What if, for example, you find that advertising for your youth-orientated skin cream is actually reaching grandmothers via a particular media campaign.

Or discover that the insurance products you were selling to 35 year olds were actually interesting first jobbers?

Can you imagine what you could do with that data? Could you imagine what it could do for your bottom line?

Our Bridge Services are underpinned by our iXi Marketing Matrix. You might think you've seen something similar before - and you have.

But you've never seen it used like we use it.

The Vortex Centrum iXi Marketing Matrix

What do the arrows represent?

1. Product out and money in

2. Marketing out and market intelligence in

3. Market testing out and responses in.

Question: Which arrow is which?

Answer: All the arrows are all the options.

And that's what we do.

We leverage your existing channels by adding options.

We do it in such a way that your loyal customers stay loyal and new customers seek you out.

And we do it in such a way that you have very little additional work and negligible cost.

And what don't we do?

We don't make telephone calls masquerading as surveys, sent out junk mail (on paper or in email) and we don't do those incredibly annoying pop-up surveys that are plaguing web users and causing alienation.

With our business model, people respond to you not because you demand it but because they want to.

Separation of client and customer

We fully understand the difference between client and customer.

You are our client. We provide a service to you.

But you are not the customer: the customer is the person that buys - or you hope will buy - from you.

So, our Bridge Services must differentiate between clients and customers.

For us, it's simple: we sit in the middle of the iXi Marketing Matrix. We are the trusted channel of communication between your customers and our clients - for a very specific purpose.

We are not your advertising agency, nor your PR agency. We are not your marketing, sales or corporate communications department.

We are the providers of a highly specialised and highly targeted channel for distributing information and gathering market intelligence.

And it's our job to make your customers, current and prospective, want to give you that market intelligence.

So, for example: if you are a manufacturer of perfume, you pay people to stand in department stores squirting passers-by. But that's random, there is no feedback and most of those squirted or offered a try will either not wear scent or will be already wearing some. Giving samples from the counter is, again, random. Putting scented strips into magazines gets the scent out - and although less random than department stores, there is still no feedback.

We can help to overcome those problems: and we can raise the feel-good factor of your brand at the same time.

So our websites are designed for one purpose only: to promote your products and services in a very accessible way that is fun and provides you with effective market intelligence.

How do we do that?

You might think it's an old-fashioned idea. And at its core it is. But not the way we do it.

We use competitions and giveaways.

And simple websites that are easy to navigate so customers can find your promotions easily.

No flashy graphics or movies to distract them, no multiple layers to get to your message, nothing to hamper customers finding out about you, your products and communicating with you.

After all, the most annoying websites on the 'net are those that make visitors drill down several layers - without a map - to find the information they are looking for. With our consumer sites the primary links to everything are right there on the front page. With your brand name.

What we do, and how we do it

Do you remember those family breakfasts when you all sat around the table trying to invent the best slogan, filling in the cardboard cut-out from the back of the cornflake packet and sending off the competition entry before waiting with bated breath to see if you had won a weekend for two in Minehead (we're English so that concept has a particular resonance for us!) - even though there are five of you in the family?

There was fun, excitement and togetherness.

We bring that concept right up to date.
CompleteTheFollowingSentence.Com is exactly that concept, for today's users.

And it does nothing else. No distractions, no variations. Just that.

Customers complete an entry form that includes (of course) real contact data and additional demographic information chosen by you on a contest by contest basis. That data is collected and passed to you at the conclusion of a contest.

It's a game of skill not of chance which overcomes objections to games in many countries, and requirements for licensing in others.

You choose the prize or prizes and the country, countries where you contestants may be resident - or even global.

And you think up the beginning of a sentence that contestants may complete: e.g. I want product x because.....

You decide what conditions apply to your contest e.g. voucher prizes will expire on a set date, participants must be existing customers to qualify etc.

And last, you choose up to four demographic factors (excluding date of birth which we routinely collect so you have a total of five.

You file your competition online, we verify it and format it and launch it for the period selected.

When the competition is over, we send you a CSV file containing all the applicants' data and entries.

Our standard contest form includes an opt-in for mail from your company. That authority does not extend to mail from third parties and you are required to keep contestants' information confidential.

Once you have the responses, you choose a winner and contact that winner and make delivery of the prize.

If you wish, you can inform us of the winning sentence and the identity of the winner. We will publish that, giving you an additional month's coverage for your competition even after it is over.

With other competitions and promotional tools in the pipeline, Vortex Centrum's Bridge Services is the most immediate and cost effective way of putting your brand right in front of your chosen market - and getting market intelligence as part of the deal.

Our servers are in the UK and we are a UK company: so data is held subject to UK Data Protection laws.

We operate globally. So wherever your market, whatever your product, we can provide launch and awareness promotion for you.

Complete the enquiry form or call our Global Response Centre (Kuala Lumpur - GMT +8) +6 03 2078 9152 now.